Reviews are a great starting point, but you have to know what you're looking at. We've been in this industry long enough to know that buying reviews is more common than people think. It happens all across the shed world.
The pattern is usually pretty easy to spot. You'll see a bunch of five-star reviews posted one after the other, no photos, no real detail about what they bought or how the experience went. The language feels generic, almost copy-paste. Nothing about a specific building, a specific interaction, nothing that sounds like a real person sharing a real experience. They might have real customers too, but when every review reads the same and nobody bothered to snap a photo of their new building, something's off.
What you want to see is the opposite of that. Photos of actual buildings on actual properties. People mentioning specifics: the size they bought, how delivery went, who they worked with. Unique experiences, not templates. And look at how the company handles the occasional bad review. That tells you a lot about who you'd actually be dealing with.
We love when our customers post photos. There's nothing better than seeing a building we helped someone choose sitting right where they wanted it on their property.
