The pattern is usually pretty easy to spot. You'll see a bunch of five-star reviews posted one after the other, no photos, no real detail about what they bought or how the experience went. The language feels generic, almost copy-paste. Nothing about a specific building, a specific interaction, nothing that sounds like a real person sharing a real experience. They might have real customers too, but when every review reads the same and nobody bothered to snap a photo of their new building, something's off.
What you want to see is the opposite of that. Photos of actual buildings on actual properties. People mentioning specifics: the size they bought, how delivery went, who they worked with. Unique experiences, not templates. And look at how the company handles the occasional bad review. That tells you a lot about who you'd actually be dealing with.
We love when our customers post photos. There's nothing better than seeing a building we helped someone choose sitting right where they wanted it on their property.
